Sunday, February 26, 2012

METRO - “Cleverness 4 So”

It was February 3rd when issue number 26 of the free entertainment newspaper METRO was all over UWI. Every girl was reading it, turning directly to pages 15 to 18. Two of the feature articles were addressing “The Soca Wives of T&T”. This without a doubt shows that the media is aware of not just the local trends, but of the trends that are happening globally. Plastered all over cable is reality TV shows surrounding the lives of the spouses or significant other of celebrities, mobsters, basketball and baseball players etc. So, why not write an article surrounding this in a Trinidadian context. Hmm… well these Trinidadians are a clever bunch of people.

In my opinion, this tells us how much the American media is ingrained within the contours of minds. This indicates how much influence American TV shows are having on our culture. Is this a case of cultural imperialism? We are Caribbean people; we prided ourselves on being down to earth, on being unique. It seems like all that is slowly changing, as everyone wants to achieve this celebrity status or associations with people of the sort. As I see it, Metro was telling its audience, these are our Trinidadian celebrities’ wives, time to acknowledge them, like the Americans do their celebrity spouses.

As Caribbean people, ordinary citizen or media press we have to be conscious of the messages we are sending to the public. We have to know what values and attitudes we are transmitting to readers. The media can call it cleverness, because they have realized how to get people to buy into wanting and coming back for more. They need to think about the repercussions of their actions. Is it that their ultimate goal is for people to lose this Trinbagonian identity, and ascribe to the dominant ideologies of those Western and European cultures? Is the Trinidadian media apart of this alleged conspiracy to create this “One World Order”?

Lord, put a hand!!!!


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